Ever heard of Amazon Stores? This article will serve as your gateway to understanding all there is to know about Amazon online stores.
Amazon isn’t just any online store – it’s a global marketplace where you can buy almost anything you can think of, and we do mean anything. From books to electronics, clothing to groceries, and so much more, Amazon has it all!
What Are Amazon Stores?
Stores are a free, self-service branded destination on Amazon, where you can curate content that inspires and educates.
Stores offer customization options that let you showcase your brand and products to shoppers as they search and browse. Stores can help you reach new customers by providing an always on destination for them to learn about your brand.
Stores also give you the control to create an Amazon shopping experience that you can optimize using insights about performance campaigns, traffic and sales related to your Store.
Think of Amazon Stores as your sub website hosted within Amazon that features your products. These stores take your Amazon Business to the next level as you develop credibility and professionalism.
Steps to Create Your Amazon Store
Creating the Store is free and with our easy-to-use Store builder, no design experience is required to get started. Now let’s review how to set up your store.
1. Login in to Your Amazon Advertising Console
Start by logging into the advertising console and selecting ‘Brand content’ on the left side of the page.
2. Click Create Store
Next click ‘Create Store’ to start creating your store. Create your store’s homepage by entering your brand name and then adding a high quality image of your brand logo. Ensure the logo is at least 400 by 400 pixels.
3. Use the Store Builder to Customize the Design
Once this is set up, you can use the Store builder to further customize the experience. Remember, the homepage is what shoppers will see when they arrive at your Store.
We recommend featuring your logo and other imagery that help showcase your brand. Next, pick your preferred template. This will be how your products and pages display to shoppers.
You can use a template as is or customize by removing or adjusting specific sections to fit your needs. Next, you can build sub-pages to showcase specific products in more detail. To create a page click ‘Add page’ in the Store builder and choose from the options.
We recommend using the “Product collection” template to showcase your top selling products. You should include links to help shoppers navigate between sub-pages so they can easily view your full catalog.
After choosing your template and adding sub-pages, use the tile manager to populate your Store with relevant videos, images and text. This will help your Store stand out when shoppers browse.
You can add, delete and organize these drag and drop tiles to fit your needs and to help engage shoppers. Now you’re ready to review and publish. Be sure to preview your Store on both desktop and mobile to ensure a positive viewing experience.
4. Review and Publish
Once you publish or schedule to publish on a specific date, your Store will go under moderation review within 24 hours. You can track your approval status in the Store builder.
Once approved, your Store will be published on your preferred date.
Congratulations. You created your first Store.
5. Next Steps
As you get started, be sure to check which product listings perform well to optimize your Store’s layout using the Store’s ‘Insight’ page. This will help you to continue to improve your Store now that it’s live.
Need Assistance?
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Conclusion
In conclusion, Amazon Stores offer a powerful platform for sellers to establish a branded presence within the vast Amazon marketplace. As we’ve outlined in this article, creating your own Amazon Store is a straightforward process, and it doesn’t require any design expertise. With just a few clicks, you can customize your store, showcase your products, and provide shoppers with a unique and engaging shopping experience.
The benefits of having an Amazon Store are significant. It allows you to reach new customers, build credibility, and maintain a professional online presence. Plus, you gain valuable insights into your store’s performance, enabling you to optimize your strategies and improve your sales.
As you embark on your Amazon Store journey, remember to monitor the performance of your product listings and make adjustments to your store layout as needed. Continuously improving your store’s content and design will help you attract and retain customers.