If you’ve ever tried connecting a third-party tool to your Amazon Seller Central account, you’ve probably been asked for your Amazon Seller ID also called the Merchant ID or Merchant Token.
Many sellers spend way too long searching for it. The good news? It takes less than a minute to find once you know where to look. This quick guide walks you through exactly how to locate it, step by step.
What Is the Amazon Merchant ID, Seller ID, or Merchant Token?
Amazon uses a few different names for the same thing and that’s where the confusion starts. Your Amazon Seller ID, Merchant ID, and Merchant Token all refer to the same unique identifier assigned to your seller account.
You’ll need this number when:
Connecting third-party software or tools to your Amazon account.
Amazon contacts you and asks you to verify your identity.
Filling out certain seller applications or forms.
Think of it as your unique seller fingerprint on the Amazon marketplace.
How to Find Your Amazon Merchant Token on Seller Central (Step-by-Step)
Finding your Merchant Token inside Amazon Seller Central is straightforward. Follow these steps:
Step 1: Log into your Amazon Seller Central account.
Step 2: Click on Settings in the top-right navigation menu.
Step 3: Select Account Info from the dropdown.
Step 4: On the left-hand side, click on Business Information.
Step 5: You will now see your Merchant Token listed on the page. Click to copy it.
That’s it simple as that. Your Amazon Merchant ID is right there under Business Information.
Does Your Amazon Seller ID Change Across Different Regions?
This is an important detail many sellers miss. Your Merchant ID is not always the same across every Amazon marketplace. Here is how it breaks down by region:
Europe (UK, Germany, France, Italy, Spain, etc.) One shared Merchant ID across all European marketplaces.
Middle East One shared Merchant ID across Middle Eastern marketplaces.
The Americas (USA, Canada, Mexico) Merchant IDs are similar across North American marketplaces.
Asia-Pacific Each country has its own Merchant ID. For example, Australia and Japan have different IDs.
So if you sell on multiple Amazon regions, make sure you are copying the correct Merchant Token for the region the third-party tool is asking about.
When Do You Actually Need Your Amazon Merchant ID or Seller Token?
Now that you know where to find it, here are the most common situations where your Amazon Seller ID comes up:
Connecting repricing tools, inventory management software, or analytics platforms.
Verifying your identity when Amazon support contacts you by email or phone.
Filling out Amazon seller applications or appeal forms that require account verification.
Having this ID saved somewhere accessible will save you time every time you need it.
Final Thoughts: Finding Your Amazon Merchant Token Is Easier Than You Think
Your Amazon Seller ID known as the Merchant ID or Merchant Token inside Seller Central is just a few clicks away under Settings > Account Info > Business Information.
Whether you are connecting a new tool, responding to Amazon support, or setting up your account, knowing where to find this number is an essential skill for every Amazon seller. Now that you know, bookmark this page and never get stuck again.
German 
English